Design Challenge
How might we reimagine physical therapy as a way of life?
Partner
KO Physical Therapy
Project
Brand and strategy design for a healthcare startup redefining physical therapy for athletes and active individuals.
Role
Design Lead · Advisor
Overview
Dr. Kerry Ojeda, a competitive athlete and board-certified Doctor of Physical Therapy, sees physical therapy as more than treatment - it’s a lifelong practice of movement, performance, and prevention. Her private practice, KO Physical Therapy, was founded on this belief, guided by her signature approach: Treat - Correct - Perform.
Kerry sought a brand and website that would reflect her distinctive philosophy - something accessible, striking, and easy to navigate in a field often crowded by clinical and impersonal design.
Working closely with Kerry, I led the creative direction, strategy, and copywriting for a new digital identity. The final design integrates bold typography, illustration, and photography with subtle biomechanical motifs, celebrating the body’s capacity to move with strength and intention.
The result is a seamless digital experience that mirrors Kerry’s holistic approach - functional, elegant, and full of life.
Duration of Engagement
Fall 2020
Acknowledgements
Photography: Devonta White
“Working with Kavya was seamless and seriously a pleasure! She delivered on her promise that this process would be fun and non-stressful. Her professionalism, communication and task efficiency were impressive! … She nailed it from web design to artistry and copywriting for my website. Thank you so much!”
“I get so many compliments on the website — people say how nice it looks, how easy it is to use, and how clear the information is. They compare it to other PT sites and immediately see the difference!”
- Dr. Kerry Ojeda